http://www.nytimes.com/2008/11/04/us/politics/04memo.html?scp=3&sq=2008%20Election%20Internet&st=cse This is the url address for anyone who did not see my earlier post.
The article gives an insightful analysis on how Obama managed to utilize the internet to his advantage. The first and foremost difference in this campaign, in comparison to previous ones was the intensity of it. It made the race to the White House so much more exciting, faster, and harder to keep up with. Both camps had advertisements, support groups and blogs, etc on the internet so that the platform would not go waste. The importance of the internet grew more when volunteers for the campaigns were largely recruited and directed via the internet.
Also, when Bush ran for reelection, many people had broad band and others were not fully equipped in waging campaigns and campaign wars through the internet, but this time round, it seemed everyone was just ready to go at it, sitting in front of their pc’s with a fully functioning and fast internet service.
A vital role was played by America’s youth in getting Obama elected. Much of the youth was mobilized via the internet , and further direction and organization was also given to them via the internet. It is remarkable to see the internet’s power and the extent to which it can determine our future.
Hats off to Obama’s campaign managers who were wise enough to capitalize on this great tool, the internet, and utilize the formidable force of the youth.
May it be better than the last...
15 years ago
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